Back to my work
Back to my work
Growth-Focused Billing Redesign
Growth-Focused Billing Redesign
Growth-Focused Billing Redesign
I collaborated with the company as a freelance product designer during a time when several core parts of the platform needed refinement. The platform’s subscription model, onboarding, and billing experience were evolving at the same time, and the team needed support bringing structure and clarity to several revenue-critical flows.
I collaborated with the company as a freelance product designer during a time when several core parts of the platform needed refinement. The platform’s subscription model, onboarding, and billing experience were evolving at the same time, and the team needed support bringing structure and clarity to several revenue-critical flows.
I collaborated with the company as a freelance product designer during a time when several core parts of the platform needed refinement. The platform’s subscription model, onboarding, and billing experience were evolving at the same time, and the team needed support bringing structure and clarity to several revenue-critical flows.
Plan details were difficult to compare, credit usage wasn’t intuitive, and the billing flow made it hard for users to upgrade confidently. I redesigned these areas with an emphasis on transparency, predictable user states, and clearer pathways toward growth.
At the same time, the onboarding experience relied on a long, high-friction setup form. I transformed this into a four-step guided flow supported by lightweight tooltips, helping new customers understand key concepts—such as job slots and credits—without overwhelming them.
Plan details were difficult to compare, credit usage wasn’t intuitive, and the billing flow made it hard for users to upgrade confidently. I redesigned these areas with an emphasis on transparency, predictable user states, and clearer pathways toward growth.
At the same time, the onboarding experience relied on a long, high-friction setup form. I transformed this into a four-step guided flow supported by lightweight tooltips, helping new customers understand key concepts—such as job slots and credits—without overwhelming them.
The platform needed to distinguish between customers who were new and those returning after a paused or expired subscription. I introduced clear states: one that welcomes new users with a simple starting point, and another that surfaces past plan details and remaining credits for returning users. This ensured a more intuitive and personalized experience.
The platform needed to distinguish between customers who were new and those returning after a paused or expired subscription. I introduced clear states: one that welcomes new users with a simple starting point, and another that surfaces past plan details and remaining credits for returning users. This ensured a more intuitive and personalized experience.
Getting started on the platform previously meant navigating a long, overwhelming form. To make onboarding more welcoming, I reimagined the experience as a simple four-step journey. Each step focuses on one task at a time, supported by contextual guidance. This helped new customers understand essential concepts—like job slots and credits—without feeling overloaded.
Getting started on the platform previously meant navigating a long, overwhelming form. To make onboarding more welcoming, I reimagined the experience as a simple four-step journey. Each step focuses on one task at a time, supported by contextual guidance. This helped new customers understand essential concepts—like job slots and credits—without feeling overloaded.
Key metrics 📊
Key metrics 📊
34% decrease in onboarding drop-offs after introducing the four-step guided flow
22% faster completion time compared to the previous long-form process
+17% increase in first-day activation (users completing an actionable task within 24 hours)
28% improvement in user comprehension of job slots & credits (based on usability testing)
Key metrics 📊
Get in touch with me
Get in touch with me
Get in touch with me