This pregnancy and parenting app is designed to provide comprehensive support and guidance to expectant and new parents. With a user-friendly interface, the app offers a wide range of features to help people keep track of their pregnancy, monitor their health, and stay informed about their upcoming appointments and exams. It also includes resources and tools for new parents to help them navigate the challenges of parenting.

The problem

Pregnancy and parenting can be overwhelming experiences, both physically and emotionally. Expectant mothers and new parents often struggle to keep track of their health, manage their symptoms, and stay informed about the various stages of pregnancy and child development.

This can lead to anxiety, stress, and even complications during pregnancy and difficulties in early parenting.

Our pregnancy and parenting app aims to address these challenges by providing women and new parents with a reliable and user-friendly tool that can help them navigate the complexities of pregnancy and early parenthood.

The goal

  • To provide a pregnancy tracker that includes weekly updates on the baby's size and development, as well as a countdown to the due date.

  • To offer a comprehensive library of medical articles and resources to help women stay informed about their health and pregnancy-related issues, as well as resources for parenting and child development.

  • To provide a platform for women to record their symptoms and track their health over time, as well as a tool for new parents to track their baby's growth and development.

  • To offer a calendar feature that allows women and new parents to keep track of their appointments and exams, and to receive reminders when they are due.

  • To create a personalised experience for each user, tailored to their specific needs and preferences.

Overall, our goal is to empower women and new parents with the knowledge, resources, and support they need to have a healthy and positive pregnancy experience, as well as to navigate the challenges of early parenthood.

Design Process

My work is based on Design Thinking methodology by developing assumptions and creating solutions for the app. Each project has different challenges and requirements so the first thing I try to do is to understand the problem and the business goals.

By following the design thinking methodology in this app, I focused on understanding the users, defining the problem, generating innovative ideas, prototyping, and testing to create a pregnancy and parenting app that addresses the specific challenges and requirements of expectant and new parents.


The result of this pregnancy and parenting app is a valuable tool that empowers expectant mothers and new parents, providing them with comprehensive support, information, and resources throughout their pregnancy and early parenthood journey.

The app aims to reduce stress, anxiety, and uncertainty during pregnancy and early parenthood. By providing a centralised platform that combines tracking, information, and support, the app empowers expectant mothers and new parents to navigate their journey with confidence and ease. The ultimate result is a positive and empowering pregnancy and parenting experience for users.

Get in touch with me

© Aspa Bourazeri 2023

Get in touch with me

© Aspa Bourazeri 2023